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12.03.08:
ownyourC.com 2.0 |
 ownyourC.com remains the hub of the Own Your C campaign. Created in collaboration with AgencyNet, the site is a rich online community that encourages teens to share, connect and influence conversations with peers about the choices they face every day. We generate topics to spark the discussion, set-up some basic rules and turn it over to the youth to take it from there.
 It’s no secret that teens are spending their time online. More and more each day, teens are online sharing emotions— posting videos, photos, and comments— for the whole world to see. In turn, they expect feedback, opinions and a dialogue. They want their 15 minutes of fame and, increasingly, they’re getting it online.
Knowing this, ownyourC.com empowers teens to take ownership of their choices and gives them a soapbox to express those choices. The new ownyourC.com 2.0 is a rich online community that allows teens to share their opinions about the choices they face each and every day. Topics ranging from nutrition and tobacco use to saving the environment and the existence of UFOs result in colorful debate and self-expression that truly leverage the power of peer influence on decision-making and behavior. Teens express their choices via highly customized interactions within the online teen community in the form of text, photo, image or video entries.
An elaborate filtering system allows teens to connect with others in a way that is most meaningful to them, whether it is by age, gender, response or location. Community interactions are moderated to ensure a safe online environment for teens while providing a place for honest conversations. The site features an Own Your C events calendar, contests, tobacco facts and resources, and a link to FixNixer
, an online program to help young people quit tobacco.
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