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10.30.08:
The Cigarette Is Dead takes aim at deadly icon |
The Cigarette Is Dead. That simple message is the heart-and-soul proclamation of a new social movement that we've produced in partnership with the State Tobacco Education & Prevention Partnership. The movement marks the demise of a fatigued and deadly icon, whose day has come and gone. Its aim is to help people who smoke quit once and for all by providing them with a personal rallying cry against their addiction, as well as easy access to tools that have been proven to help smokers quit successfully.
 At the same time, The Cigarette Is Dead movement doubles as a tobacco prevention campaign through the social norming nature of its message. Today, cigarette smoking has not only become passé due to all we’ve learned about its health effects, but, plainly speaking, it’s become a difficult behavior to keep—especially with the implementation of smoke-free policies in 29 states and 36 countries. The days when smoking was socially acceptable are over.
   Aimed at young adults ages 18 to 30, the campaign uses provocative tactics and promotional incentives to influence their behavior and provide them with a compelling reason to quit. The comprehensive viral movement includes billboard and bus shelter
take-overs; building murals; projected images; large outdoor banners;
sidewalks stencils; viral promotional items such as yard signs,
coasters, stickers, buttons, magnets and t-shirts; grassroots outreach
with colleges, local health agencies and public health organizations;
print ads; television commercials; and the Web site, QuitDoingIt.com.
 The television commercials and print ads document The Cigarette is Dead
movement as it takes over neighborhood buildings, billboards and
sidewalks – directing people to Quitdoingit.com
.
QuitDoingIt.com, which was programmed and developed by Denver-based
interactive agency FL-2, is the hub of the movement. It features an
interactive timeline where anyone can share their quitting moments and
personal stories about when the cigarette was dead to them by posting
written entries, photos and YouTube videos.
Users can also explore the timeline to learn about important dates in
the cigarette’s demise, from smoke-free laws and anti-smoking
commercials to social observations and personal moments. The timeline’s
events are categorized by when the cigarette became physically dead,
personally dead, politically dead and/or socially dead.
QuitDoingIt.com also directs users to quitting resources such as
FixNixer
(www.FixNixer
.com) and the Colorado QuitLine (1.800.QUIT.NOW).
   Anyone can join The Cigarette is Dead movement. First, they can post
their moments on the QuitDoingIt.com timeline and send it to family and
friends. Additionally, they can download free posters, stencils,
artwork and a variety of other The Cigarette Is Dead materials at
http://thecigaretteisdead.wordpress.com to make a bold statement in
their neighborhood.
See more of The Cigarette Is Dead on Flickr , YouTube , Wordpress and QuitDoingIt.com .
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1. Written by Niles R, on Monday.12.28.09
And what are you going to do if we don't stop, hm? Are you gonna brand us like Jews with a yellow nail on our clothes, round us up, put us in camps and torture us until we submit to your delusions of grandeur?
Don't think so.
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