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01.29.10:
Spain boycotts cult of the body |
 photo courtesy of She Knows Parenting
In an attempt to eliminate eating disorders and improve the
mental health of young women, Spain is contemplating a law that would
ban diet and beauty ads from airing before 10 p.m. According to Ad Age, the law would
prevent broadcasters from carrying "advertisements for things that
encourage the
cult of the body and have a negative impact on self-image -- such as
slimming products, surgical procedures and beauty treatments -- which
are based on ideas of social rejection as a result of one's physical
image or that success is dependent on factors such as weight or looks."
It's
great to see people being cognizant of the messages that children are
receiving. However, I have to wonder if this ban on beauty ads will
have any substantial effect. Even if young women don't see ads for
beauty products, they still see pop-stars, movie-stars and other
compelling supporters of the "cult of the body" mentality.
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