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01.20.10:
Short and Tweet: Sweethearts asks consumers for candy expressions |
According to a USA Today article, Sweethearts have taken a savvy step
into the virtual world and away from conventional advertising. Last
year, they asked consumers for suggestions for 2010 candy expressions.
The winners? "tweet me," "text me," and "love bug" (from a Jonas
Brothers song). But the candy company's foray into social media doesn't
stop there. Sweethearts is also launching an iPhone app that allows
users to
send virtual Sweethearts boxes with personalized messages to
appear on Twitter pages. Read the complete USA Today article here.
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