The Cigarette is Dead lights up Weld County | Cactus advertising marketing communication design agency Denver Colorado

03.23.09: The Cigarette is Dead lights up Weld County

Smoking can outside of Papa John's

Last fall we worked with STEPP to launch The Cigarette Is Dead movement in Colorado to convince smokers to quit once and for all. We made a bold statement by taking over neighborhoods in Metro Denver and in major cities across the state. Our intention was to tell the campaign's story and connect people who have their own personal stories on quitdoingit.com.

But, as with any social marketing campaign, The Cigarette is Dead needed to be culturally relevant and locally activated. We engineered the campaign with the tools necessary for local health agencies (LHA), community-based organizations and even average Joe's to ignite the campaign in their neighborhoods. We've also encouraged them to share their progress on FlickR and YouTube.

Last week we came across a blog post about the campaign in Weld County, where the movement is spreading like wildfire. Weld County Health Department isn't just posting flyers. They're a great example of how LHA's are energizing the local business community to help spread the movement in fresh ways. From pizza boxes and coasters, to bathroom stalls and smoking cans, Weld County has really made The Cigarette is Dead their own localized rallying cry against the cigarette.

The Cigarette is Dead billboard

Pizza Hut Boxes

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Posted By: Ashley Boyden \|	Listed In: Our Ideas

03.23.09: Where the beep is Jay Leno??

Last week our media director, Jamie, gave us a challenge. Ok, for me it was a challenge. But it was a breeze for our copywriters and just about every other creative soul at Cactus. He charged us with writing captions for these fantastic photos of Jamie and Amanda (senior media buyer) with Conan O'Brien. See the winning captions written by junior copywriter, Elliot Nordstrom, below. Think you have a better caption? Comment on this post and let us know.

Jamie Poston and Conan O'Brien

Jamie: Come on mate, I thought we agreed on cream colored coats. Cream!

Amanda Osness and Conan O'Brien

Amanda: Seriously Conan. Where the @*#* is Jay Leno??

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Posted By: Ashley Boyden \|	Listed In: Cactus Life

03.18.09: In case zombies attack

It's not Halloween, or even Friday the 13th. But you might find this video useful just in case zombies attack.

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Posted By: Norm Shearer \|	Listed In: We Likey

03.16.09: Two new Cacti - Welcome Sam and Elliot

This month we've welcomed two new team members at Cactus. Samantha Searles is an account executive dedicated to the Westwood College account and Elliot Nordstrom is a junior copywriter who will work on just about every account. Here's the official news announcement:

DENVER, March 10, 2009 - Cactus, a Denver based full-service advertising agency, has hired Samantha Searles as account executive and Elliot Nordstrom as junior copywriter.

In her new role as account executive at Cactus, Searles will provide strategic planning and account management to the Westwood College account. She has nearly a decade of advertising and marketing experience and has worked with clients including McDonald’s, Washington Mutual, Qdoba Mexican Grill and Visit Denver, to name a few. Searles earned a Bachelor of Science degree in broadcast production management with an emphasis in advertising and a minor in business from the University of Colorado in Boulder.

As junior copywriter, Nordstrom’s words will touch just about every Cactus account. Prior to joining Cactus, he gained copywriting experience as an intern for Leo Burnett in Chicago, where he worked on a plethora of accounts ranging from Nintendo to Kellog’s. Nordstrom is a One Show Student Competition Gold Pencil recipient. He graduated from the University of Colorado in Boulder with a degree in journalism and an emphasis in advertising.

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Posted By: Ashley Boyden \|	Listed In: Press

03.02.09: NYT, baby! And shout outs from the blogosphere

As Cactus PR Director, today is a big day for me - we've made Stuart Elliot's accounts of note column in the New York Times for our announcement about our newest client, Winter Park Resort.

Elsewhere around the blogosphere, our ONE Step TV campaign is being noticed. You can view the spots here, or see what 's being said on AdRants, AdFreak, Motionographer, ComputerLove, Ventilate, Sugarmob, ReformRevolution and The Egotist.

Thanks for the posts, guys. And, thanks to Buck for helping us produce some killer spots. (no pun intended).

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Posted By: Ashley Boyden \|	Listed In: Press

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