New Salvation Army campaign | Cactus advertising marketing communication design agency Denver Colorado

05.21.09: New Salvation Army campaign

A friend and art director at the VIA Group, Chris Avantaggio, just launched a pretty cool campaign for Salvation Army of Northern New England. The strategy of ‘cutting’ the ad budget in order to highlight that your donations go further to help those in need is simple and, better yet, refreshing.

I find this campaign a smart and well enginered contrast to the plague of corporate ad slogans and marketing gimmicks that use the struggling economy as a platform to just sell more stuff. From strategy to execution it’s all great. I especially like the rock idea, placed at restaurants as a table tent. See it for yourself, and then go make a donation in honor of a good cause supported by good advertising.

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Posted By: Norm Shearer \|	Listed In: We Likey

05.19.09: As Powerball Jackpots Grow Faster, Re-Vamped Billboards Help Fuel the Phenomenon

What came first – the jackpot or the buzz about the jackpot? The truth of the matter is that it doesn’t matter. Both the jackpot and the rate at which it grows work together to fuel excitement for Powerball, as the jackpot quickly climbs to nine figures – $170,000,000 to be exact.

Cactus inherited a marketing vehicle the Colorado Lottery put in place to support the launch of Powerball seven years ago. The Powerball billboards created by Karsh\Hagan were great. They served as a mainstay and a workhorse for Powerball, alerting players to the growing jackpot amounts.

When Powerball added the huge state of Florida and updated the game’s matrix in January, we knew it was time to revitalize the billboards to make them work even harder. With a new twist and millions more generated in sales from Florida each week, one thing was for sure: Powerball jackpots were going to start growing bigger and faster. So we threw a little gas on the fire.
Re-formulated Powerball billboard

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Posted By: Joe Conrad \|	Listed In: Our Ideas

05.14.09: True Life: I’m a Colorado Lottery Ball

When you think about heading to the 16th Street Mall, most people throw on jeans and a t-shirt to shop or grab a bite to eat. Not us Cacti. Collin, Chris B. and I volunteered to lend our expertise in mascotology to the Colorado Lottery’s “I Love Lucy” event, which promoted the new $2 I Love Lucy scratch game. We graciously suited up in the Powerball, Cash 5 and Lotto ball costumes. Check out our adventures.

Balls Skipping

Jubilant. Who wouldn’t be?

Balls bear

Chillin with our distant cousin, 'da bear

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Posted By: Charity Czerwinski \|	Listed In: Cactus Life

05.13.09: Joe Conrad: Ideas and Integrities

Ideas and Integrities, a book by Buckminster Fuller, is sitting on my shelf. I read it years ago and haven’t thought about it in quite a while. I was reminded of it recently when I opened the morning newspaper. A headline on the front page of The Denver Post jumped off the page, grabbed me by the conscience and brought me back to the beginning of my career and my first job in marketing.

Moab uranium tailings

The story was about a uranium mine and mill tailings pond in Moab that was buried decades ago, covered up with top soil and vegetation, and then fenced off for eternity. Or so they thought. Today, it turns out that they think the Moab area might be a good tourism area – no shit. They’ve decided to dig up this mountain of radioactive and toxic waste and move it to some other poor corner of Utah.

I know a lot about this project because it was one of my first assignments as an Account Executive at Kinzley-Hughes, a now defunct marketing, public relations and design firm in Denver. And, I have very strong memories and emotions tied to this project from when I was an earnest, idealistic young man. It was a monumental, life-changing, Gestalt shift for me and a turning point in my professional career.

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Posted By: Joe Conrad \|	Listed In: Cactus Life

05.11.09: ADCD Presents Adult Swim on Thursday

If you haven't heard of Adult Swim - you need to check them out. Then meet two of 'em in person at ADCD's event this Thursday. Here are the event details courtesy of ADCD Graffiti :

Recent years have seen animation roar back into the spotlight as the courageous Adult Swim gravitates this world away from Saturday morning to Saturday nights. Titles today like Fullmetal Alchemist, Sealab, Cowboy BeBop, and Robot Chicken have introduced this new era with creativity, style, and a little sass.

We’re thrilled to announce our May speaker will be a team from Adult Swim. Creative Director Jacob Escobedo and “Bump Man” Michael Cahill will be speaking at an ADCD event, Thursday May 14. Their presentation will cover all things past, present and future for the powerhouse network.

It’s happening at Rocky Mountain College of Art and Design. ADCD members and RMCAD students (with ID) are free. Non-members are $20 and students are $15. Seating is limited-big time. Get tickets to this event while you can.

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Posted By: Ashley Boyden \|	Listed In: Events

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