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01.20.10:
Short and Tweet: Sweethearts asks consumers for candy expressions |
 According to a USA Today article, Sweethearts have taken a savvy step
into the virtual world and away from conventional advertising. Last
year, they asked consumers for suggestions for 2010 candy expressions.
The winners? "tweet me," "text me," and "love bug" (from a Jonas
Brothers song). But the candy company's foray into social media doesn't
stop there. Sweethearts is also launching an iPhone app that allows
users to
send virtual Sweethearts boxes with personalized messages to
appear on Twitter pages. Read the complete USA Today article here.
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01.12.10:
The One Show lands in Denver |
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01.08.10:
Let us resolve. |
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01.06.10:
Ashley's 2010 PR Forecast |
For the second year in a row, the Denver PR Blog is featuring predictions about the coming year contributed by local PR experts, including yours truly. Steeped in optimism, here are my predictions:
I had to laugh looking back at last year’s predictions. First out of the gate, Laura Love’s read “PR agencies that survive and thrive in 2009 will vehemently disregard the old saying “the more things change, the more they stay the same.”’ She was spot on that change was in store for PR agencies. But I argue that the more things change, the more we, as PR practitioners, should strive to keep them the same.
In many ways, going back to our PR roots as bright-eyed and bushy-tailed, ready-to-conquer-the-world college grads can help us achieve success today.
- While we’ve become adept at fitting a pitch’s top three messages into a 140-character tweet, having a smartly crafted story to back it up is still essential to fighting for headlines, airtime and column inches.
- Building fruitful relationships is just as important as it was on Day One. Beyond peers, clients, partners and media, we now have increased demand to build authentic relationships with citizen journalists. In 2010, mass communication will continue to evolve into more personalized individual conversations that help businesses grow relationships with citizen journalists.
- I graduated from KU’s inaugural strategic communications program with an optimistic view of integrated communications in the real world, to say the least. A decade later, I’m still fighting to blur the lines between advertising, marketing, PR and social media. And, I remain optimistic that in 2010 more businesses will see the value of well-rounded, integrated communications, work toward long-term visions and follow through with strategic plans rather than glob on to the social media trend du jour. A girl can dream right?
- Clipping reports used to be fun – let’s make them meaningful again. Long gone are the days of measuring influence by column inches and ad-space equivalencies. Yet, as executives relinquish more control to social media programs, PR professionals will face increased pressure to demonstrate the ROI of social media efforts through data-driven measurement and analytics.
- Remember when making a difference was more important than collecting a paycheck? In light of hardships witnessed all around us, in 2010 people will do more good. I’ve already seen it. I’m in awe of the generosity of my peers and fellow advertising and PR firms who, even when hit by the recession personally, remain dedicated to doing good for the community. I’m confident and inspired that this trend will grow in the coming year.
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01.05.10:
More Illegal Pete’s Tastiness |
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This Thursday is your chance to see the latest and greatest creative
campaigns presented by The One Club. The One Show is considered the
world's premier award show. If that's not enough to entice you, at the
Show, ADCD will host a raffle to give away an EPSON Artisan 801
All-in-One Printer (valued at $300).
Done much beatboxing, lion taming or spelunking lately? Or ever? Why
not resolve to do shake things up in 2010? At 
Cactus Designer Jorge Lamora came up with the initial concept for
the card. He wanted to send people something fun and interactive that
would last longer than just the initial opening of the card. Like a
Rubik’s cube or Bucky balls, the Cactus can be a desk figurine to
fiddle with all year long. Copy, design and production of the Cactus
was a collective effort and Sprint printed the kits.
Our friends over at 