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12.03.08:
Cactus launches next generation of award-winning Own Your C campaign |
 In partnership with the Colorado State Tobacco Education & Prevention Partnership (STEPP), we've launched Own Your C 2.0, an evolution of the Own Your C campaign focused on empowering teens to own their choices and recognize the consequences of those choices, including how they relate to tobacco use.
Developmental research shows that teens’ choice to use tobacco is impacted by other factors, including culture, education, the environment, exercise and relationships. We’re fortunate to have STEPP's support to approach tobacco prevention in a non-traditional way, by addressing the wide array of connected choices that youth are confronted by everyday.
We are very proud of the impact and influence the Own Your C campaign has had over the past three years. Now, it’s about leveraging that momentum, allowing teens to build an even stronger and more relevant peer-driven community around Own Your C.
 The fully integrated Own Your C campaign spans across multiple consumer touch points, including ownyourC.com, TV commercials, online rich media banner ads, school outreach, events and viral promotional items, to reach teens in new and creative ways.
Click here and here to see more new creative for the Own Your C 2.0 campaign. You can read the entire online press release here.
 
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