| 05.19.09: As Powerball Jackpots Grow Faster, Re-Vamped Billboards Help Fuel the Phenomenon |
 What came first – the jackpot or the buzz about the jackpot? The truth of the matter is that it doesn’t matter. Both the jackpot and the rate at which it grows work together to fuel excitement for Powerball, as the jackpot quickly climbs to nine figures – $170,000,000 to be exact.Cactus inherited a marketing vehicle the Colorado Lottery put in place to support the launch of Powerball seven years ago. The Powerball billboards created by Karsh\Hagan were great. They served as a mainstay and a workhorse for Powerball, alerting players to the growing jackpot amounts. When Powerball added the huge state of Florida and updated the game’s matrix in January, we knew it was time to revitalize the billboards to make them work even harder. With a new twist and millions more generated in sales from Florida each week, one thing was for sure: Powerball jackpots were going to start growing bigger and faster. So we threw a little gas on the fire.  
 
 Quote this article on your site
Did you enjoy this article? Please share it!            |
||||||||
|
|
| < Prev | Next > |
|---|