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Sunday.05.11.08
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Cactus is a multi-disciplinary creative agency. Our mantra is that ideas grow brands. We believe that cacti hold magical juices that inspire Pulitzer-worthy ideas (and super hero muscles). So if you see us in the desert, take a knee and join us in worshipping the prickly beasts. Ommmm. To view our portfolio of inspired advertising and marketing ideas, visit www.sharpideas.com
03.20.08: Yes Boss, I’m working
bossbutton.jpgNCAA.com "Boss Button"

The NCAA Tournament is arguably the best series of sporting in the nation, if not the world (the World Cup is only every four years).  Working in an office with a bracket pool, this time of the year can be a trying time when it comes to getting work done.  Based on a 2006 study by the Sacramento Business Journal, the over the period of the NCAA Tournament, employers will lose approximately $1.4 billions dollars in employee production.

Making things a bit more difficult for companies to keep their employees on task, the NCAA has decided to offer free streaming video of every game in the tournament through their On Demand site.  But not to fear fellow tourney addicts, because the NCAA media player has a clever little feature built into the program to assure that your boss will think that you are working the day away, even when you are not.  The “Boss Button” instantly turns your media player into a Excel spreadsheet, making it seamlessly look like you are working away.  I have a feeling that this feature will come in handy for more than a few employees over the course of the next 2 ½ weeks. It just means we are either working harder during down times (when a #1 is playing a #16), or we are putting in hours  during some unconventional times of the day (or night).

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