| 09.27.07: We Likey Semacodes |
 Recently Gizmodo published a blog entry about semacodes being used on ads by H+M in Europe. The codes direct consumers' cellphones to a mobile version of the online catalog, where he or she can buy the clothing featured in the ad.This seems like an impulse buyer's nightmare to me, kind of how I feel using On Demand, perpetually terrified I'm going to purchase an onslaught of pay-per-view movies. Although I'm not sure I'd be inclined to buy a pair of jeans with my cellphone, the possibilities of semacodes seem endless to me, and I'm a bit bummed that we don't have them in America (at least yet). With semacodes, we'd be more able to engage consumers in their daily life. While we are stuck with text opt-in and wapsites in the U.S., semacodes allow people access to information, discounts, photos, contests, promotions and links to websites. I'm not sure what the timeline is for bringing the technology to the States, but I hope that it continues to gain momentum because the opportunities to really communicate with consumers seem endless to me.  Quote this article on your site
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