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09.27.07:
We Likey Semacodes |
Recently Gizmodo published a blog entry about semacodes being used on ads by H+M in Europe. The codes direct consumers' cellphones to a mobile version of the online catalog, where he or she can buy the clothing featured in the ad.
This seems like an impulse buyer's nightmare to me, kind of how I feel using On Demand, perpetually terrified I'm going to purchase an onslaught of pay-per-view movies.
Although I'm not sure I'd be inclined to buy a pair of jeans with my cellphone, the possibilities of semacodes seem endless to me, and I'm a bit bummed that we don't have them in America (at least yet).
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| Posted By: Adam Dyer | | Listed In: We Likey | | |
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