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Thursday.07.24.08
CACTUS NEWSFEED
Cactus is a multi-disciplinary creative agency. Our mantra is that ideas grow brands. We believe that cacti hold magical juices that inspire Pulitzer-worthy ideas (and super hero muscles). So if you see us in the desert, take a knee and join us in worshipping the prickly beasts. Ommmm. To view our portfolio of inspired advertising and marketing ideas, visit www.sharpideas.com
06.13.07: Kombucha inspires Cacti
kombuchaThe opening of Vitamin Cottage , a natural food store, right next to Cactus led to the discovery of a fizzy, vinegary drink that has become popular with our creative team. Kombucha, fermented tea mixed with various flavors, is a Chinese tea that is thought aid in digestion and the health of spleen.

It gained popularity amongst our art directors and copywriters much in the fashion those really sour candies were all the rage in elementary school.

During a typical work week, we get to hear about the different flavors and the tastes available at The Vitamin Cottage: "Sick man, this green machine is f$&C(n rank."

Surprisingly, the name kombucha is a misnomer, according to wikipedia .

Kombucha is a Japanese word referring to tea made from kelp. The correct term would be kocha-kinoko, which literally means "black mushroom tea" because the fermentation process creates a black mushroom like blob.

It's ironic to think that our creative team gets inspiration from drinking mushrooms. Or is it?
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