Cactus is a multi-disciplinary creative agency. Our mantra is that ideas grow brands. We believe that cacti hold magical juices that inspire Pulitzer-worthy ideas (and super hero muscles). So if you see us in the desert, take a knee and join us in worshipping the prickly beasts. Ommmm. To view our portfolio of inspired advertising and marketing ideas, visit www.sharpideas.com
In The Press
06.26.07:
Cactus' Advertising Campaign for UCH in the Rocky Mountain News
For us , it's an honor to work with the Rocky Mountain region's top hospital. Research conducted last Fall revealed that while people generally have a positive opinion of University of Colorado Hospital , they aren't very knowledgeable about it. And, the hospital is more recognizable nationally than it is locally and regionally.
Cactus was charged with enhancing the University of Colorado Hospital's brand with a campaign coined "All Things Possible". Through outdoor and print ads, we created awareness for UCH, the region's only academic medical center.
Yesterday we launched a TV spot announcing UCH's grand opening at Anschutz Medical Campus. The TV ad campaign "is an opportunity to put an exclamation point on (University Hospital's) momentum," said Norm Shearer in today's Rocky Mountain News article . Additional spots highlighting the hospital's expertise in heart disease and stroke care will begin running July 8.
This week University of Colorado Hospital is moving to Anschutz Medical Campus in Aurora. The story made front page of the Rocky Mountain News today. Cactus is responsible for UCH's branding campaign over the last six months and is currently working with UCH on increasing awareness of the hospital's move through advertising and marketing.
Who said Cactus just does advertising? Last week Cactus' Collin Varner and the Own Your C street team promoted the Own Your C youth tobacco prevention and cessation campaign at Broomstock in Broomfield, Colorado. Check out the article featuring Cactus' unique marketing vehicle in the Broomfield Enterprise.
05.23.07:
Own Your C Educates Southern Colorado Teens
Last week the Own Your C street team cruised Southern Colorado schools and events encouraging teens to make smart choices. And, they instantly made headlines. Check out their mention in the Durango Herald.
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