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12.18.07:
Cactus TV Spot Recognized in Ad Age for Best Ad Songs |
 In yesterday's issue of Advertising Age Cactus ' C-Tree, an animated spot produced for the Own Your C campaign for the Colorado State Tobacco Education & Prevention Partnership, made the list of 10 Best Ad Songs for 2007.
AdAge.com first posted the spot on partner website Creativity Online and featured an interview with Cactus art director Jeff Strahl in its Songs for Soap blog in October. Cactus worked with production company Buck and musical artist CocoRosie to pair the animated story with "Sunshine."
C-Tree is one of three Own Your C TV spots that launched this fall. The TV campaign is intentionally eclectic - we strive to have a variety of
styles and tones within our campaign to cater to the diverse tastes and
interests of Colorado's youth. We also take an approach that intentionally avoids talking about tobacco in the TV spots. Click here for more about the Own Your C campaign.
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