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06.26.07:
Cactus' Advertising Campaign for UCH in the Rocky Mountain News |
 For us , it's an honor to work with the Rocky Mountain region's top hospital. Research conducted last Fall revealed that while people generally have a positive opinion of University of Colorado Hospital , they aren't very knowledgeable about it. And, the hospital is more recognizable nationally than it is locally and regionally.
Cactus was charged with enhancing the University of Colorado Hospital's brand with a campaign coined "All Things Possible". Through outdoor and print ads, we created awareness for UCH, the region's only academic medical center.
Yesterday we launched a TV spot announcing UCH's grand opening at Anschutz Medical Campus. The TV ad campaign "is an opportunity to put an exclamation point on (University Hospital's) momentum," said Norm Shearer in today's Rocky Mountain News article . Additional spots highlighting the hospital's expertise in heart disease and stroke care will begin running July 8.
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