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07.01.07:
Cactus promotes Link at PrideFest |
 Link, Healthy Living from the Center launched Sunday at Denver's annual PrideFest . The program promotes health to the GLBT population. For Link, Cactus produced promotional items including temporary tattoos, Frisbees and informational palm cards that direct members of the community to www.GLBTlink.org, which houses a searchable database of GLBT-friendly medical providers. Cactus' own Matt Chiabotti and I watched the parade and joined in the festivities.
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06.11.07:
Own Your C finds permanent home on Webber Junior High School wall of fame |
 We were elated to see Own Your C thriving at a local school long after our C-Ride had visited. Students from Webber Junior High School in Fort Collins created a permanent Own Your C mural at their school as part of a 9 News school health fair. The team of students wore Own Your C t-shirts and educated participants about the effects tobacco has on youth.
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| Posted By: Ashley Boyden | | Listed In: Our Ideas | |
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06.05.07:
Fixnixer: New Text Messaging Tobacco Cessation Tool |
 At its best, a great ad or marketing tactic hopes to get noticed, make an impression and generate a response, all the while building brand loyalty. That’s the pinnacle and it’s what we strive for everyday. But in 2007, we raised the bar. Our team at Cactus not only invented a new marketing vehicle, but we also produced a brand new product that helps people quit smoking. In March, Cactus and our client partner at the State Tobacco Education and Prevention Partnership (namely Jodi Kopke and Katy Kupecz) launched the FixNixer
, the world’s first online and text messaging cessation tool for helping young people give up tobacco.
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 Since Rio Grande Mexican Restaurant "the Rio" is one of our favorite restaurants, they were a perfect client for us. Many of us Cacti went through college enjoying the occasional indulgence in a Rio marg. Or two. Or three. So we were thrilled to take on their challenge of creating a new campaign. After a lot of work (and some trips to the Rio for creative inspiration, naturally), Rioisms were born.
What is a Rioism you ask? A Rioism is a descriptive word that encompasses the spirit of the Rio while actually injecting “Rio” into the word. Riofreshing. Riolax. Synchrionicity. Limit Thrio. You get the point.
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| Posted By: Summer Hershey | | Listed In: Our Ideas | |
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05.25.07:
Own Your C Redefines Empowerment |
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