Own Your C Redefines Empowerment | Cactus advertising marketing communication design agency Denver Colorado

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Friday.05.16.08
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Cactus is a multi-disciplinary creative agency. Our mantra is that ideas grow brands. We believe that cacti hold magical juices that inspire Pulitzer-worthy ideas (and super hero muscles). So if you see us in the desert, take a knee and join us in worshipping the prickly beasts. Ommmm. To view our portfolio of inspired advertising and marketing ideas, visit www.sharpideas.com

05.25.07: Own Your C Redefines Empowerment

Last fall, Cactus Marketing Communications launched a campaign called Own Your C that is redefining empowerment as we know it. Rather than encouraging a public advocacy or activism in their communities, Own Your C aspires to encourage teens to make positive choices to implement change in their own lives.
Now Cactus has written a

whitepaper that summarizes the insights gained into the complex world of teens and how those insights led Cactus to redefine empowerment as a marketing strategy with the Own Your C educational campaign.

Read more about Own Your C.