| 10.08.07: Fantastical animated Own Your C TV spot launches |
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The C-Tree commercial is one component of the comprehensive Own Your C campaign, which takes a fresh approach to youth tobacco prevention and cessation. Rather than focus solely on the topic of tobacco, the innovative campaign empowers Colorado youth to make educated choices and encourages them to own the consequences of those choices, good and bad. The Own Your C TV campaign is intentionally eclectic. We strive to have a variety of styles and tones within our campaign to cater to the diverse tastes and interests of Colorado’s youth. Check out our recently launched Genie TV spot. To bring the fantastical and surreal vision for C-Tree into reality, Cactus collaborated with Buck to produce the spot in an animated format. Credits Client: Colorado State Tobacco Education & Prevention Partnership Product: Youth Tobacco Prevention & Cessation Campaign Agency: Cactus Production Company: Buck, NYC and LA Buck Creative Director: Orion Tait Buck Art Director: Ben Langsfeld Buck Production Coordinator: Claudia Ancalmo Buck Technical Director: Jordan Blit Buck Producer: Kate Treacy  Quote this article on your site
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