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04.22.08:
Last Ball Standing Update |
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03.04.08:
Last Ball Standing |
 We've successfully completed our first Kroenke (Pepsi Center) promotion called Last Ball Standing. We wanted to develop a promotion in conjunction with the Lottery and Kroenke that generated audience excitement, showcased all of our games, and played up the Lottery's new theme "Don't Forget to Play".
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| Posted By: Collin Varner | | Listed In: Our Ideas | |
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02.28.08:
Detention Finals at Ruby Hill |
The Detention Finale at Ruby Hill last Friday was a blast. Ninety students qualified in the Detention prelims to compete in the final throwdown for the titles of King and Queen of the Rails. To check out a list of winners, visit myspace.com/detentionrails . A free concert by The Photo Atlas, burritos from Wahoo's, board waxing from Purl Wax and tons of free giveaways were perks for everyone who attended.
The biggest winner of the event? Own Your C. Detention helped us reach high school students, their friends and family, not to mention thousands of Coloradoans who heard about the event online or on TV, in a meaningful way. Detention was a great platform to build brand awareness for the Own Your C campaign and to talk to teens about making wise choices in a fun, non-threatening environment. And, the Colorado Department of Public Health and Environment, who funds the campaign incidentally, was thrilled that we were encouraging fun physical activity in the process.
Enough from us, watch the video .
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| Posted By: Ashley Boyden | | Listed In: Our Ideas | |
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02.15.08:
Putting creative talents to good use |
 Unless you have been living under a rock, I am sure you are familiar that we are currently living in a landmark presidential election year. There are candidates running right now that appeal to very different corners of the American psyche. It took me some time to wrap my mind around what each of them has to offer and decide who it was I wanted to support.
The candidate I have chosen for a number of reasons I won’t get into here, is Barack Obama. Once I made that decision, for my own peace of mind, I knew I had to act. At Cactus , Joe has always said that "We are at our best when we combine our talents as advertising professionals with a cause we believe in." In this situation, I couldn't agree more. So, after being put in touch with a local Colorado affiliate for the Obama for America campaign, I decided to contribute in the only way I knew how. Creatively.
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02.14.08:
Share the love this Valentine's Day |
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We created this Valentine's love for the Colorado Lottery. Feel free to pass it on to family and friends.
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| Posted By: Ashley Boyden | | Listed In: Our Ideas | |
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