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07.15.08:
What the bleep? |
For years our favorite-yet-inappropriate four-letter words have been banned from the airwaves. Should a Jerry Springer guest or reality TV contestant drop an f-bomb, that friendly bleep is there to save the day. But you may have noticed a recent increase in censored expletives in television spots and online video content. Well, according to Ad Age that’s because this time it’s an intentional move by marketers to project real-life moments that viewers can better relate to, while at the same time getting in a laugh or two.
Same goes for bloopers at the end of TV sitcoms or movies, which
project a more authentic feel when actors burst into laughter or let a
bad word slip.
But, television stations aren’t always welcoming bleep-filled
commercials. The Federal Communications Commission imposes fines for
content considered overly inappropriate according to The New York
Times . This forces broadcast companies to refuse certain controversial
spots, even if they are censored.
Luckily these videos work wonders in the online world. Millions of
viewers have turned to YouTube and other sites to view and download
popular spots involving bleeped-out content. Many videos have so much
online success, they are never intended to hit television. Take the Bud
Light “Swear Jar” clip, featuring a thirty-second cursing streak by
fictional office employees. Although never released on television
networks, it’s tracked over 12 million online views
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