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06.30.08:
Storefront windows become advertising canvas |
 Billboards are going beyond just highways and street corners and directly into stores -- well on their windows anyway. According to Ad Age , the newest fad in outdoor media brings advertisers and media buyers to metropolitan areas in search for unused window space to display interactive ads for everything from fashion houses to film trailers. And storeowners and landlords are loving it. These street-level images rack in some serious revenue as the untapped storefronts make for some highly competitive property.
Inwindow Outdoor ,
New York’s leading outdoor advertising firm, has created some pretty
impressive billboards for ESPN, Disney and Universal Pictures. Using
3-D animation and interactive technology, this new medium provides
quite the experience for pedestrians walking by. Motion-sensored window
ads activate the video and audio components that interact with each
passerby, causing them to stop, look and take a minute to play with the
engaging ad. These storefront billboards even incorporate Bluetooth
technology, sending video clips and photos to cell phones. Landlords
provide helpful information about the area and who’s walking by the
space while traffic counts from business improvement districts provide
even more useful information to outdoor media firms. Sensors capture
their own demographic information, and can even tell whether those
watching are men or women.
So, storeowners and landlords are making a lot of dough and advertisers
are creating some pretty innovative ads that practically pluck
pedestrians from the sidewalk. Time will tell if this is a
prosperous and successful union for everyone.
Check out Ad Age’s video for some examples
of storefront billboards. I especially liked iShares’ “clear the
financial fog” window ad.
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