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Sunday.05.11.08
CACTUS NEWSFEED
Cactus is a multi-disciplinary creative agency. Our mantra is that ideas grow brands. We believe that cacti hold magical juices that inspire Pulitzer-worthy ideas (and super hero muscles). So if you see us in the desert, take a knee and join us in worshipping the prickly beasts. Ommmm. To view our portfolio of inspired advertising and marketing ideas, visit www.sharpideas.com
03.20.08: GlowSkin Illuminates Outdoor Advertising
Tropicana Bus NightTropicana Bus DayA company called Safe Lights produces these animated, illuminated signs with their GlowSkin technology. GlowSkin uses an electro-luminescent wrap that sends a programmable, low-power signal to a thin material allowing for continuous or sequential illumination on many surface types. The company promises to color-match to make creative happy, and says the material withstands the elements so they're durable. Basically, if you want to a billboard that lights up with your image or message and instantly grasps the attention of those passing by, GlowSkin makes it possible.

Major brands such as Sony Pictures Entertainment, Cartoon Network, Tropicana, and many others have used this new OOH technology. This is just one more example of how technology is constantly changing the ways we reach consumers.
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