Air New Zealand Contest Promotion | Cactus advertising marketing communication design agency Denver Colorado

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Saturday.05.17.08
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Cactus is a multi-disciplinary creative agency. Our mantra is that ideas grow brands. We believe that cacti hold magical juices that inspire Pulitzer-worthy ideas (and super hero muscles). So if you see us in the desert, take a knee and join us in worshipping the prickly beasts. Ommmm. To view our portfolio of inspired advertising and marketing ideas, visit www.sharpideas.com

03.14.08: Air New Zealand Contest Promotion

This site links from the cyber-world to the real world and back again – nice!

It’s a contest promotion site for Air New Zealand – Users in Australia can enter to win a trip home to New Zealand. Users in NZ are encouraged to use the site to send email messages to friends and family in Australia asking them to come home to visit. The email messages appear on outdoor digital billboards in Australia. Finally, the images of the emails on the billboard are shown online – it’s genius.

The site has good IA, nice design, great use of Flash, and it's easy to use. I’m digging this execution and so are the AIMIA awards.