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Thursday.07.24.08
CACTUS NEWSFEED
Cactus is a multi-disciplinary creative agency. Our mantra is that ideas grow brands. We believe that cacti hold magical juices that inspire Pulitzer-worthy ideas (and super hero muscles). So if you see us in the desert, take a knee and join us in worshipping the prickly beasts. Ommmm. To view our portfolio of inspired advertising and marketing ideas, visit www.sharpideas.com
07.12.07: Sombrero 500
Sombrero RapidsEvery spring when the snow-melt is at its highest, and the water is at its coldest and wildest, my friends and I buy $6 rafts from BigLots, don whatever protective gear we can find and slip into the Platte River for the running of the Sombrero 500 -- a totally made-up race in which the one who floats the 12 miles from Bear Creek Park (aka Sombrero Park) to the rapids at the Platte River and Cherry Creek confluence (past Cactus) first, wins.

Sombrero CrewThere are rapids and hazards along the entire journey, the constant threat of hypothermia, poor water quality, and this year we added the additional danger of our friend Chris biking along side the river and taking shots at us with his pellet pistol. Usually only one or two rafts make the entire journey, but this year a whopping total of four crossed the finish line, and with very little personal injury to note. A huge success. And a good thing that Chris is a poor shot.
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