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Thursday.05.15.08
CACTUS NEWSFEED
Cactus is a multi-disciplinary creative agency. Our mantra is that ideas grow brands. We believe that cacti hold magical juices that inspire Pulitzer-worthy ideas (and super hero muscles). So if you see us in the desert, take a knee and join us in worshipping the prickly beasts. Ommmm. To view our portfolio of inspired advertising and marketing ideas, visit www.sharpideas.com
11.21.07: Itching to Scratch
Scratch ticketWhen Cactus won the Colorado Lottery contract, many of us were immediately hurled into action to research every aspect of the Lottery. This created an unusual phenomenon among all Cacti – an intoxicating Lottery fever.

The fact is, doing so much research on the Lottery makes you really, really want to play. It has turned many of us who didn’t used to play into closet fanatics. The irony is, as contractors working directly with the Colorado Lottery, we are prohibited from playing. And, so are our immediate family and household members.

So now every time a Cacti travels outside of Colorado there is one certainty: they will buy, or attempt in every imaginable way, to buy lottery tickets. An entire Cactus production meeting was silenced as we all scratched $1 Tennessee Lottery tickets. Our PR director scoured 4 convenience stores, and even the Minneapolis Airport lottery store, for scratch tickets to no avail during a trade show last month. And, I’ll admit that when I made plans to go to California for Thanksgiving, giving thanks and time with family was not the only thing on my mind – I’m itching to scratch.

We at Cactus will scatter throughout the country for the upcoming holidays. While there may be family drama and airport headaches, there will without a doubt be some out-of-state lottery playing. And, in spirit of giving, I hope that those who travel outside of Colorado will share the joy of Scratch and give everyone a way to play.
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