| 08.28.07: On the set of Own Your C "Genie" TV shoot |
 This year Cactus is unleashing three new TV spots to continue our eclectic “Own Your C ” youth anti-smoking campaign for STEPP. For the first spot, we enlisted the help of one of our favorite directors, and an all around wonderful person, Lena Beug. We flew Lena and a few other key personnel in from New York and shot the spot here in Denver. It’s a nice treat to get to sleep in your own bed on the nights before and after a shoot.  To get the proper perspective, our actor had to stand on a ladder. It's all a huge group effort. 
Look for this first spot to air in mid-September. To view more photos from the Genie shoot, visit our photo album . And look for more “behind the scenes” shots from the other spots to show up here on the blog soon.
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